Design & Culture
The Return of Analog
Why Gen Z designers are ditching the tablet for sketchpads and coffee-stained notebooks.
The interview is the oldest form of storytelling, yet in the age of the soundbite, it is often treated as a transaction rather than a dialogue.
At Refly, our interview series is built on a simple premise: curiosity is a virtue, and depth is a luxury. We don't ask our guests for soundbites. We ask them to surrender their expertise for an hour of unscripted conversation. Whether we are talking to a Nobel laureate, a street artist, or a retired plumber, the goal is the same: to find the extraordinary in the ordinary and the universal in the specific.
Our format allows for the pauses, the tangents, and the moments of genuine discovery that make a conversation feel like a shared journey. We believe that the best interviews don't just tell you what someone thinks; they show you how they think.